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Payday Loan Blog - Worrying About Duplicate Content & Blogs

 Tuesday, 19 December 2006

What better way to be a true blogger than to blog about blogging? I can’t think of a single one…

(How embarrassing.)

We’ve been hammering home the importance of not using duplicate content on your cash advance site, but up until this point the assumption has been that “duplicate content” comes from copying other websites either verbatim or in chunks; what we haven’t talked about is sites that repost content in more than one location. A blog like ours is the perfect example of this, so the question is: will a site be penalized for owning pages with duplicate content throughout just because a blog tool slices the content differently?

What Might a Cash Advance Blog Look Like

Adam Lasnik of the Google Webmaster Central Blog offers a very thorough overview of what duplicate means to Google in a recent blog post, the gist of it being that Google’s algorithm can tackle the duplicate content and decide which page is the “best version” of the content you’re trying to present. So what does all this mean if you manage a blog for your cash advance clients? Well, let’s take the Payday Loan Affiliate Network Blog as an example – this post will be, at its maximum, located in five separate places:

  1. On the page
  2. On the month listing for December
  3. On the day listing for December 19th
  4. On the category listing page for “content”
  5. At the article’s unique URL (probably the desired “home” of the unique content in most cases)


If that doesn’t scream duplicate content then I don’t know what does. When I got to thinking about this I began to sweat profusely, get the spins, and – I’m not gonna lie – I think I threw up in my mouth a little bit. Sometime between updating my résumé and thinking about the terrible irony of forcing the duplicate content issue on the very same blog that would later be penalized for duplicate content it occurred to me… surely Google has a device to deal with this!

If you have a cash advance blog and it posts similar to the way our does then yes, you do have duplicate content – but that’s not a bad thing necessarily. Google will sort out which page it thinks is the most relevant; an example of this can be seen by running a site command on, which will reveal the unique blog post URLs long before the month, day, and category assortments (they’ll be at the very end of the blog).

You can use cues such as internal/external links as a method to suggest which pages you favor to Google and the other search engines. Additionally, you can use redirects, .htaccess mods and other methods better explained by Jon (hint hint) to hammer the point home because, let’s face it, leaving Google to its own devices can spell SERP disaster.

The point? So long as you’re presenting relevant blog posts about topics of interest to cash advance consumers and you’re doing it in a manner that will help a search engine determine which is the most relevant then you are all set. Sweating, spins, and throwing up is all unnecessary – unless you’re Blumey, of course.

- Blumey

Tuesday, 19 December 2006 13:26:05 (US Mountain Standard Time, UTC-07:00)  #     
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