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Payday Loan Blog - What Does Design Look Like In 2007?

 Tuesday, 02 January 2007

Happy New Year to all of our readers – 2006 was definitely a year of transition for those of you heavily entrenched in the SEO side of things, but that’s par for the course as I understand it. The biggest change, in my opinion at least, came in the form of web design methods and the “all aboard” mentality that the wave of social networking sites created. Web destinations such as Myspace, Wikipedia, YouTube, and countless others either exploded onto the scene or continued to grow in ways that boggled the minds of many webmasters out there (myself included). The content offered by these sites made each of them famous in their own right – but their designs made them distinct, and I think everyone will agree that these sites have certainly moved the goalpost that defines the cutting edge in design methodology.

Welcome to Web 2.0

At the risk of sounding like a sell-out or one of those trendy bloggers out there who latches onto an idea just for the sake of uttering a buzzword in the process, welcome to Web 2.0. While we at the Payday Loan Affiliate Network may offer up tons of advice about SEO, content management, scripting techniques and all that other nerdy stuff, we’ve been largely silent on the issue of web design as it relates to this Web 2.0 bit. That’s my bad – but I’ve been working on a way to adequately describe it in a fashion that relates to our payday loan clientele. Consider this my mea culpa.

The truth is Web 2.0 centers around this idea of community building and letting the masses e-congregate for the purpose of promoting favorites of the whole to the top and creating buzz around new/improved/trendy bits; this goes against the grain of what must logically be called Web 1.0, which in its purest form is basically just push marketing where search engines act as the retailer to your wholesaler role (as far as cash advances are concerned anyhow). What we have left is this weird place where we’re not really using push marketing nor pull marketing to create this much sought-after buzz, but instead a new concept which I’m going to call poll marketing – that is, the popularity of products based on the polling of users within a given community.

What does this mean in a payday loan context? Well, the days of the one-sided communiqué from payday loan provider to payday loan consumer are long gone; we must now live with the consequences of a client’s ability to detail their good or bad experience in their own personal blog – a force that has proven itself time and again. I’ll be covering more about buzz tactics and the like later, but keep in mind that a simple user interface and basic design are the unsung heroes of the Web 2.0 effort.

What Makes a Design Web 2.0-ey?

Big text. White space. Sans-serif. Bold colors. Popularity clouds. These elements all play integral roles in the creation of a fluffy site that lends itself to consumer usability, and if you’re brave enough to create a community concept behind a cash advance product then these things are what you’d use to visually identify your site as a next-generation destination. Content and design must work together to programmatically and visually send messages to consumers that your site is the cutting-edge place for a person to get the cash they need. I’m working with a couple sites to get this look up and running so I’ll have examples later on, but in the mean time here’s a list of some other non-payday loan sites for you to look at and perhaps use as inspiration for a face lift on your own web property:

As the web continues to evolve into something more interactive and user-friendly, it’s imperative that your design reflect such a movement lest you get left in the dust of your competition. Take a look at some of these sites and see if you can’t come up with something edgy or poppy to catch your clients’ interest – Web 2.0 is where it’s at.

Related Resources:

- Blumey

Tuesday, 02 January 2007 12:12:22 (US Mountain Standard Time, UTC-07:00)  #     

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