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Payday Loan Blog - Flash Sites – Friend or Foe?

 Tuesday, 24 October 2006

A lot of websites out there tout fancy flash graphics and other neat little accoutrements that dazzle the viewer, but do they help or harm the service experience?

The answer is “it depends” – bet you never saw that coming, huh? At the end of the day it will boil down to what you are trying to accomplish by using this visual cue, as well as what type of client you are trying to attract. As far as personal loans are concerned, a flashier type of graphic is definitely a great way to enhance the user experience and clearly identify a call to action, but unfortunately many webmasters don’t have the skill sets necessary to master animation in order to develop the creative necessary to publish such a graphic. We’re working on developing banners and buttons that we can offer to our personal loan affiliates to help jazz up their sites, but while we do it would probably be a good idea to take a moment and ask yourself, “is this the right choice for my site?”

Brainstorming Your Personal Loan Website’s Offering

Traffic is the bottom line, so it would be best to begin with the end in mind. How do you intend to drive traffic to your site? Will you utilize email addresses collected from other sources to market your personal loan products? Will you advertise through conventional means, such as television, radio or newspaper ads? If any of these are the case, then I would definitely recommend the use of flash graphics, since these tend to engage the consumer and effectively make them feel invested in their visit to your personal loan website. They also tend to help conversion rates if executed correctly, so if you find yourself faced with a lot of balking leads this may be one way to stop the figurative bleeding.

The biggest flaw of flash graphics is their inability to be indexed by Google; if you’re a search marketer or you utilize any sort of AdSense campaign, then flash graphics ought to be avoided if you can help it. The reason for this stems from previous conversations about unique content generation, and how every mention of a product’s qualities can help boost your ranking in the various search engines out there. Google’s AdSense bot (Mediapartners-Google, which operates differently from their usual spider) will also stop by your page if you’re making use of AdSense campaigns. This makes the posting of pertinent content all the more important so as to boost your on-page content quality score and therefore your overall relevance to the personal loan keyword set or niche phrase of your choice.

I’ve heard rumor that Macromedia may be improving their Flash Suite to help improve Google index-ability, but this is definitely later rather than sooner so an enterprising SEO marketing personal loans would be better suited to make use of regular on-page SEO tactics in order to appease the various search engine spiders.


Tuesday, 24 October 2006 12:17:21 (US Mountain Standard Time, UTC-07:00)  #     

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