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Payday Loan Blog - Digg Needs Religious Health Insurance?

 Monday, 19 March 2007

Just for fun I thought I’d look into the random ads served up by Google Adsense on social networks. For those of you new to Adsense, the way the contextual advertising works is by examining on-page content and then attempting to match it to the most relevant advertising; it isn’t perfect of course, but sometimes it is downright hilarious, especially for some of the whacky first page stories.

Click the image above for a larger view.

Okay, I can understand writing articles for cash; that’s pretty targeted. Health insurance though? Maybe the Adsense bot thinks diggers are unemployed and need benefits before making a trip to the emergency room to remove super glued VHS tapes.

Click the image above for a larger view.

Alright, once again diggers can get paid to write articles, waste time filling out surveys, and…Christian news? The tagline is classic: “View the latest world news in the way you already view your world.” Wow. I’m pretty sure this ad doesn’t get the best conversion rates from Digg; no wonder churches need so much money.

Click the image above for a larger view.

Um…that’s a sort of delicate topic right now; how should I put this…not even close.

What’s the funniest contextual result you’ve ever seen? The problem with contextual advertising is that it is unable to determine intent, so in the case of social sites with a love for satire, such as Digg or Fark, the intent is very difficult to determine, and thus the ads are not ideal.

My suggestion to Digg would be to ditch Adsense and choose an affiliate program that caters to its techno-savvy, humor indulgent audience.


Monday, 19 March 2007 14:32:08 (US Mountain Standard Time, UTC-07:00)  #     

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