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Payday Loan Blog - Payday Loan Features

 
 Monday, 09 October 2006

It's been brought to my attention that our FAQ page mentions nothing about the approved descriptors for our payday loans as previously indicated - my bad! It would appear that I need to follow my own advice as far as copywriting is concerned...

In order to ensure that you're on the level with your client base about the qualities of their payday loan, please use the following phrases:

  • Get approved for up to $1,000 - Applicants have the potential to receive up to $1,000, but not all are eligible. Always refer them to the terms & conditions on the application page itself for more details.
  • 100% Safe & Secure - All payday loan applications are submitted with 128-bit SSL (secure socket layer) encryption technology, which is the latest available. This ensures that the data can only be read by the sender and the intended recipient, thus creating a safe transaction between your client and the lending portfolio to which they are assigned.
  • Instant - The payday loan application is itself instant, the approval may take "a few minutes" depending on the quality of the information submitted by the applicant. Money transfers are not instant and may instead be referred to as "available the next business day" or "overnight" as long as you qualify the phrase as being Monday through Friday, excepting weekends and holidays.
  • No application fee - This may be used, but make sure you include the word "application" otherwise it becomes "no fee payday loan" which happens to be inaccurate. Unlike some lenders that tack on an application fee just for applying, we forego such a fee in order to be more competitive.

You may not use any of these descriptors:

  • Faxless - You may not state that your payday loans are completely faxless / 100% online, as some are not; doing so seems to encourage the production of fraudulent information since there is no preconception of a verification process. If you choose to play up the paperless application route, say that your loans are faxless in most cases and that, from time to time, an applicant might be asked to fax a document in to support a claim made on their payday loan application - this seems to improve the quality of leads generated on the whole.
  • Direct deposit is required - This statement is FALSE and probably the most common mistake out there; we do not require direct deposit in order to initiate an EFT (electronic funds transfer.) The two, though similar, are not the same. Instead we ask that your clients have "an active bank account" (not checking or savings, just "bank") so as to be as inclusive as possible.

We only accept payday loan applications from individuals that are...

  • ...at least 18 years old
  • ...make at least $1000 per month or $800 if on a government support program
  • ...employed, on a government support program (i.e. social security) or receive verifiable income on a regular basis

Please remember to avoid copying this cheat sheet directly in order to avoid copyright infringement and duplicate content filters (see my previous post for more details.) Terms may change from time to time, so stay tuned to our blog for the latest updates!

- Blumey



Monday, 09 October 2006 09:23:05 (US Mountain Standard Time, UTC-07:00)  #     
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