I know what you’re thinking: “print advertising for an online affiliate program? Are you crazy?” – crazy like a fox. There are a few different reasons why you might want to explore print advertising, though it does involve a bit of trial and error, especially in the payday loan market.
The first step in getting started is to ask yourself why you intend to use print advertising; is it to generate immediate traffic and income, or is it to effectively purchase high quality links? If done correctly, your answer could be “both.”
If you are attempting to get some targeted payday loan traffic from print advertising, you should spend the majority of your time writing the title to your pitch. Think about the classifieds and how outlandish some of the ads there seem; well, they work. Something simple that has worked in past for one of our affiliates…
Line 1: We can get you up to $1,000
Line 2: www.paydayloanaffiliate.com
If someone reading the above ad is in need, you can bet that a visit to the website would be targeted. However, it gets better, because of the side-effect of some print advertisements: they can be spidered and indexed. That attempt to get instant eyeballs, if properly scoped out, may also turn into a high quality backlink from the newspaper to your payday loan website. Naturally, you’ll want to make sure it is legal to market payday loans in the geographic area in which you’re advertising, and you should check to see if other classified ads are getting indexed in the search engines as well, if that is your volition, but if executed properly, it can produce a tidy sum.
JoeSinkwitz