Most of us are focused on our web stats in order to find new ways to attract users. That's good. Keep doing that. However, you should also keep an eye on your hosting account stats – particularly your bandwidth usage. If you don't, it could cost you lost customers.
I just had a site I run exceed its monthly bandwidth allotment. The hosting provider disabled the site for the rest of the month. Fortunately, it's not a site that markets to customers, so it being down for a couple of days isn't a big deal, but it's still annoying. If the site were a money-making site, I'd be losing customers and money, not to mention any possible damage to my placement in the search engines.
For the typical payday loan site, this isn't a big deal. Five smallish pages of text plus a few graphics aren't likely to go over the bandwidth allocation of a typical hosting account. If you do go over, you're generating a ton of traffic, in which case, congratulations. However, if you've been following our advice and are posting articles, your site is probably quite a bit bigger than 5 pages, and the articles probably contain more text than the standard cash advance pages on your site. If you have enough articles and you get an overzealous search engine spider crawling your site, you can burn through bandwidth pretty quickly.
Even if you don't have a lot of articles on your site, it still pays to keep an eye on your bandwidth usage just in case something weird happens. You don't want your payday loan site to be inaccessible to customers.
Jon K.