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Payday Loan Blog - Balancing Form with Function

 
 Tuesday, 12 September 2006

Good design is something that you don’t come across often in the world of payday loan marketing, so it’s easy to distinguish a website that was literally thrown together from a website that received careful planning and thoughtful execution. This difference may not mean much to the hardcore search engine marketers out there, but it leads me to the topic of this post and the age old question – does design matter?

The answer: it depends on who you ask. Unlike the comparatively solid world of measurements and metrics that can be extrapolated from the results of a solid link building campaign, the effectiveness of a particular visual cue is a little more difficult to quantify. As such, if you ask a designer (like me) about the importance of a site’s look, I’d tell you that the look & feel of a website turns a “maybe” customer into a “yes” customer; others disagree, and experience just as much success with a basic design without any bells and whistles. Ultimately it comes down to webmaster preference, but times are changing.

Let’s put this in the context of the payday loan market. As mentioned before, a well-designed site tends to stick out from the rest. Apart from making a good impression, most of our affiliates find that a good look translates into higher conversion rates – and that is easy to quantify. I think you’ll find that payday loan consumers possess what could be described as a sixth sense for the reputability of a website, and while a webmaster may make a handsome sum of cash sticking with the basics (or even AdSense) they have the potential to make so much more if they just buckled down and added some flare or features to their web property.

I will continue to explore some examples of good (and bad) design techniques as well as best practices every week on this blog – so stay tuned! If you have questions about your current design or you haven’t taken advantage of our new integrated application, feel free to drop me a line at aaron@paydayloanaffiliate.com.


- Blumey



Tuesday, 12 September 2006 22:27:48 (US Mountain Standard Time, UTC-07:00)  #     
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